Browser integration controls

I'm trying to control the browser integration settings via the Windows registry.
When I create the bBrowserIntegration dword key (setting to 0) the option is still checked with I open Adobe Reader 7.0.9 and view the preferences

I have created the dword key in HKEY_CURRENT_USER\Software\Adobe\Acrobat Reader\7.0\Originals

Any thoughts?

I saw another post in the forums with a similar issue but I didn't see anything that shed additional light on my issue