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Metrics/Analytics on links in PDFs

Forum Index > General Acrobat Topics > Metrics/Analytics on links in PDFs
2009-08-27 00:48:49
luckylou
Registered: Feb 5 2007
Posts: 18

Is anyone using any special strategies to glean metrics/analytics from links in your PDFs? Any innovative ideas here for detecting which traffic came from your interactive PDFs? Just thinking about showing clients ROI from PDFs we've done that contain links.

Thanks in advance.

My Product Information:
Acrobat Pro 9.1.3, Macintosh
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2009-09-10 10:51:19
#1
lkassuba
ExpertTeam
Registered: Jun 28 2007
Posts: 3636
The issue around this is that anytime a PDF is opened from the desktop and tries to access the web, the user will be asked permission for security reasons. Most of the time, people who want tracking don’t want this behavior. The only time this would work without a dialog popping up would be when the PDF file and the URL to the tracking script are on the same domain and in that case, you don’t need anything in the PDF, you just need the traffic log for the server.

If they don’t mind a dialog popping up, then it’s easy to track.

Lori Kassuba is an AUC Expert and Community Manager for AcrobatUsers.com.

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2009-09-10 11:26:32
#2
luckylou
Registered: Feb 5 2007
Posts: 18
That's really helpful info about avoiding the security prompt, thanks.

As far as tracking links in PDFs, I know we can analyze logs for behavior, but what I am really asking is if people use any special kind of coding of their links to differentiate traffic coming via PDFs as opposed to people going to the same destination from other sources, or if the logs somehow display that inherently.
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