Automate Initial View: Show: Document Title?

I am outputting documents from FrameMaker 7.2, using Distiller 7.0 to Acrobat 7.0.
 
Is there a method (perhaps a PDFMark argument, *.ini setting, or prologue.ps script?) for automatically forcing the produced Acrobat 7.0 document to display the document title in the bar at the top of the window?
 
Currently, we must manually set this using File > Document Properties > Initial View > Show: Document Title (the default is Show: File Name). Is there a set-and-forget override for this default setting?